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School holiday programme provides a valuable solution to World Cup challenge

 

12 July 2010

- Learners in Mdantsane, East London, enjoy special learning experience at a place of safety during the school holiday

East London – Recognising the challenges faced by vulnerable communities such as those in Mdantsane, the second largest township in South Africa after Soweto, a special school holiday programme was put in place by a number of business partners, including Mercedes-Benz South Africa (Pty) Ltd (MBSA).

Johann Evertse, Vice-President responsible for Human Resources at MBSA, explains, “Appropriately called Camp I Am, because we wanted the children to imagine all the possibilities of what they can be, the programme was a platform for experiential learning, youth development and fun. It was also an opportunity to support a community where many parents and caregivers would have been unable to take extended leave during the long school holiday break for the 2010 World Cup. The programme provided a safe environment with fun educational activities.”

Mdantsane children from the host school Dickson Dyani Senior Primary were joined by learners from Thembeka Junior Primary and Inkginkgubla Junior Primary schools. The multi-disciplinary programme included academic work; athletics; creative work; and social and life skills education, including HIV/AIDS prevention.

At a special event today to conclude the programme the children gave a presentation to the sponsors, expressing their thoughts, perspectives and reactions to the programme. “They were all so excited and energised with all the new things they’d learnt. Something like this should be considered again in future,“ says Evertse.

Running from 14 June to 9 July, the main organisers, the South African Business Council on HIV & Aids (SABCOHA) hosted day camps for children in Mdantsane, Eastern Cape; Mitchell's Plain, Western Cape; Chaneng Village, North West; Chesterville, Kwa-Zulu Natal; and Soweto, Gauteng. The camps catered for about 1 500 children from the age of 6 years to 13 years in these under-resourced communities.

In Mdantsane well-known youth organisations - Soul City, PlaySoccer, dance4Life, loveLife, Operation Hope and the South African Rugby Legends Association - all partnered with SABCOHA and MBSA to deliver a top-class activity programme for Mdantsane's children. Each day, the camp not only provided financial literacy activity games for the children but, also presented adult financial literacy training, soccer clinics, special events and celebrations for the broader community.

“As a company we are proud to have sponsored this programme during the historic 2010 Soccer World Cup. Our philosophy at Mercedes-Benz South Africa goes beyond being a leader in building world-class vehicles. We are committed to building a leading nation through partnerships with communities to help them be healthy, educated and economically self-sustaining. Our social responsibility investments seek to ensure that we build a vibrant and prosperous future particularly for the most vulnerable in our society,“ says Evertse.

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At Mercedes-Benz South Africa we are extremely proud of our latest certification as a BBBEE Level 4 contributor. While we have led the industry overall from the outset, and remain the leader in this respect, we are happy to share this rating now with two other manufacturers.
    However, MBSA still sets the benchmark in the most strategic areas of Management Control, Employment Equity and Skills Development. 
    Our focus on transformation started long before legislation demanded it and therefore we have more experience to implement transformation in such a way to  best benefit all our stakeholders and interest groups.
    We believe in challenging ourselves daily to improve on this, wherever we can and in any manner possible.
 
Dr Hansgeorg Niefer, CEO of MBSA.
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